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IVE COLOUR
BY JONY IVE.
OBJECTIVE
Design packaging for a high end line of house paint inspired by industrial designer Jony Ive. Packaging should reflect Ive’s intellectually modern aesthetic.
APPROACH
The minimalist label speaks to the brand’s commitment to quality, durability, and the perfect finish by communicating focus, solidity, and ease of use. It is not overcrowded with marketing language or illustrative elements, thus standing well apart from competitors on the shelf.
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